I led the web design and complete UI/UX development of the official Hyundai Azerbaijan website, focusing on creating a seamless, intuitive, and visually engaging user experience. The project emphasized a balance between Hyundai’s global brand identity and localized content needs, ensuring consistency with corporate design principles while enhancing accessibility, responsiveness, and user interaction across all devices.
All elements used on the website have been developed in accordance with atomic design principles, structured from the smallest building blocks to the final pages in a token-based format.
Throughout this tokenization process, the work strictly adhered to Hyundai Global’s core brand guidelines and tone of voice, ensuring full consistency with the official brand book.
You can click here to view master files of the product in Figma.
